
The Importance of Online Reviews to Your Business
Your online presence is of paramount importance in the Age of Information. More people get their news and information from web-based sources than from anywhere else, but unfortunately their attention span is usually as short-lived as their loyalty and great measures need to be taken to capture and keep their business. However, it’s imperative for all online businesses to remember the benefits of well-managed customer reviews.
In fact, objectively written reviews from your customers drive sales up by an average of 18% according to recent studies, and most customers become frustrated by manufacturer-derived product descriptions than they do with descriptions from people who have actually used the item. Naturally, online reviews have their merit. The key is to understand why so you can use